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Setting up a Facebook (Meta) Feed

In this article we will set up a catalog in Facebook Business Manager and add our feed from Feedr as the data source.

Before you can continue you need to have connected your shop to Feedr and created a Facebook feed in Feedr.

Now, we can navigate to Facebook Business Manager. Here you should open the menu and scroll all the way to the bottom. Here you find the option Commerce Manager.

Meta Business Manager sidebar
Meta Business Manager sidebar
Commerce Manager in Meta Business Manager
Commerce Manager in Meta Business Manager

Then we can add a new catalog by clicking the + Add catalog button.

Assets in Meta Business Manager
Assets in Meta Business Manager

This opens a wizard, where we have to answer a few questions about the catalog. In the first page we select the Ecommerce catalog type. After we click Next to go to the next page.

Select catalog type in Meta Business Manager
Select catalog type in Meta Business Manager

In the next page we select the option Upload product info and give our catalog a name, we can use to identify it.

Upload product info in Meta Business Manager
Upload product info in Meta Business Manager

Then the catalog has been created and we can press View catalog.

Catalog created in Meta Business Manager
Catalog created in Meta Business Manager

Now we're on the page of our new catalog, but it still doesn't contain our products. To fix that click the Manage button under Data sources.

Catalog overview in Meta Business Manager
Catalog overview in Meta Business Manager

Again, this opens a wizard that we have to go through. In the first page we select the option Data feed and move on to the next page.

Data feed in Meta Business Manager
Data feed in Meta Business Manager

Facebook will now ask if our feed is ready. We select Yes and move on.

Catalog configuration in Meta Business Manager
Catalog configuration in Meta Business Manager

Now we need to select Use a URL and paste in the URL of our feed.

If you have selected authentication for your feed you also need to enter the details on this page.

Catalog configuration in Meta Business Manager
Catalog configuration in Meta Business Manager
info

The URL of our feed can be found in Feedr, on the page of our feed.

Product feed url
Product feed url

Now we select how often Facebook should update the feed. Unless you have a reason to do otherwise, select that it should update every hour.

Data feed schedule in Meta Business Manager
Data feed schedule in Meta Business Manager

Now we get an overview of what we have just entered. It all looks fine, so we'll just press next.

Data feed currency in Meta Business Manager
Data feed currency in Meta Business Manager

In the next page we can see if our feed has any issues. For instance if not all products have a description. In our case there doesn't seem to be any, so we press the upload button.

Finalize data feed in Meta Business Manager
Finalize data feed in Meta Business Manager

That's it. We have now connected your shop and Facebook through Feedr and you can start making Dynamic Product Ads.