Setting up a Google Shopping Feed
First head into Feedr and create a new Google feed. Afterwards you should copy the URL since we will need that later. To copy the URL simply click on it.
Google Shopping is managed through Google Merchant Center. Before you can get started you need to create an account for your store and login. This is simple and only takes a few minutes.
When you enter the dashboard, you need to click on Products
After this you have to press the Add products button.
This will open up a new page. Here you have to enter the feed url that you've copied earlier. You can also choose your update frequency.
Remember to check that your language is correct. This cannot be changed later. You also need to select your destination countries, but those can be changed later.
Now Google will import your products. Depending on the amount of products you have it can take a while for the products to show up in Google Merchant Center.
If you want to force import the feed, you can click the Update button in the top of the screen. However this is generally not needed after creating a new feed in GMC.
You can only set the fetch frequency to daily in Google Merchant Center. Sometimes however you want them to get the latest information. This could for instance be on special occasions such as Black Friday, where you don't want outdated data in your Google Shopping Ads.
