Overview of Template Variants
We've written a detailed guide on how to use Template Variants to help you get started. How to use Multiple Template Variants on Facebook
Template variants allow you to use the same product catalog but show different templates in different Facebook and Instagram ads. This can be used to show different templates to different audiences, or to A/B test different templates, to know which template performs better.
Template Variants support all formats/aspect ratios including 1:1, 4:5 and 9:16.
To use the template variants feature, you have to connect your Meta account to Feedr. You can read more about it here
You can create many variants depending on the number of enabled formats (1:1, 4:5, and 9:16). Here is an example of how many variants you can create:
- 1:1 format only: 21 variants
- 1:1 and 4:5 formats: 14 variants
- 1:1, 4:5, and 9:16 formats: 7 variants
How to create a variant
You're required to always have at least one variant created. If you only need one variant, you can use the default variant that is created for you. You just have to select the template you want to use.
If you want to create more variants, you can do so by clicking on the Add Variant button as shown below. Once clicked, you will be prompted to enter a variant title and select a template for the new variant.
Updating the Templates you use
To update the template to use in a variant, you can click on the Change template button. Then you can select a new template for the variant.
Switching Variant in your Ads
There is two ways to change which variant is used in your ads. Either you can use our Chrome Extension which allows you to switch variant inside Ads Manager or you can switch the variant directly inside of Feedr.
To do it inside of Feedr, you need to navigate to the Manage Meta Ads page.
On the Manage Meta Ads page, you'll be prompted to select the Meta Campaigns, you want to manage.
You can select multiple campaigns by clicking on Select campaigns and then selecting the campaigns in the window that appear.
Once you have selected the campaigns, you'll see a list of all catalog ads along with details about each ad, such as the variant in use, warnings, errors, and a small preview of the variant in use.
To switch the variant for a specific ad, you simply click on the ad and a window will about with ad specific details and a button to change the variant.
The window will show a wide range of ad specific details, including the current variant in use, warnings, errors, and an actual preview of the ad.
If the ad contains any issues or warnings, they'll be listed following a small explanation of what the issue is. All issues and warnings are easily fixable. You select the issues, you want to fix, and then click the Fix issues button.
When you switch the variant or fixes any issues, your ad will undergo automatic review from Meta. This means you will receive an email about your ad being approved. Ususally it only takes a few minutes.